The Partum Place

The Partum Place is an Australian maternity brand specialising in postpartum underwear, recovery essentials, and comfort-focused products for new mothers. This project involved a full Shopify website redesign to modernise the brand’s online presence, improve usability, and better showcase its product range while maintaining a warm, supportive, and trustworthy aesthetic for its target audience.

Design Goals

• Refresh the website with a soft, modern design that reflects the brand’s nurturing identity
• Improve product presentation for postpartum underwear and recovery essentials
• Enhance navigation and user flow for easier browsing and purchasing
• Optimise the homepage layout to highlight featured products, social proof, and brand trust
• Create a mobile-first experience for busy mums shopping on their phones

Design Approach
The redesign focused on creating a clean, calming visual style using warm tones and lifestyle imagery that reflect the brand’s nurturing identity. The homepage layout was rebuilt to prioritise key products, testimonials, and brand messaging, making it easier for visitors to understand the value of the brand at a glance. Product sections were designed with clear calls to action and simplified navigation to improve browsing and purchasing flow. Customer reviews, social proof, and press features were integrated to build trust and credibility. The entire site was made fully responsive across desktop, tablet, and mobile devices, and the page structure, headings, and on-page elements were optimised to support SEO performance and long-term growth.

Outcome
The redesigned Partum Place website delivers a more intuitive, visually appealing, and conversion-focused shopping experience. The updated layout improves product discoverability, strengthens brand credibility, and supports higher engagement across devices. The result is a modern custom Shopify store that aligns with the brand’s mission to support mothers through every stage of postpartum recovery.