iPhrase

iPhrase is a Christian apparel and lifestyle brand offering faith-inspired products including clothing, home decor, accessories, and gifts. The project focused on a Shopify store redesign to improve visual appeal, user experience, and conversion performance while strengthening organic search visibility.

Design Goals

• Modernise the store’s look and feel

• Improve mobile responsiveness and navigation

• Highlight product categories more clearly

• Create a smoother shopping experience

• Increase engagement and conversions

Design Approach
The redesign centred on a clean, modern layout with improved spacing, typography, and visual hierarchy. Product collections were reorganised for easier browsing, and key sections such as featured categories, best sellers, and promotional banners were enhanced to guide users through the store journey more effectively.

On-Page SEO Optimisation
This project included on-page SEO for Shopify, such as optimised page titles and meta descriptions, improved heading structure, internal linking, and image alt text optimisation to support better search visibility and long-term organic growth.

Outcome
The redesigned Shopify store delivered a more professional, user-friendly experience across all devices. The updated layout improved navigation flow, product discovery, and visual consistency, while the on-page SEO enhancements helped position the site for stronger organic performance and conversion growth.