The Unity of Zion

The Unity of Zion is a mission-driven apparel brand created to inspire and unite individuals who support Israel and celebrate Jewish-Christian solidarity. Led by a passionate mother-daughter duo, the brand blends timeless faith with modern expression through powerful, wearable statements.

Design Goals:

• Build a clean, responsive Shopify store that feels bold yet refined
• Appeal to Gen Z with visually engaging, statement-focused designs
• Communicate strong cultural identity while maintaining a universal tone
• Ensure product organization, navigation, and upsell strategies are seamless for future scaling

Design Approach:
The approach focused on combining bold typography, clean layout, and purposeful messaging. I created five new designs with Gen Z-aligned aesthetics and added them to T-shirts, hoodies, and sweatshirts. The product catalog was optimised with cross-sell features, updated descriptions, and visually compelling mockups. A detailed FAQ page was also implemented to support customer confidence and brand clarity.

Outcome:
The Unity of Zion launched with a cohesive and impactful online store that reflects its mission and voice. The brand now operates on a modern e-commerce foundation, with visuals and messaging that resonate deeply with its audience. The result is a polished, mission-aligned Shopify store ready for continued growth and engagement.